It was a big change

We live today in an era in which crises abound as a result of changes, openness to the world, and focus on a system
Quality and facing various emergency conditions, and thus no longer before the employees and managers of institutions in the environment
He was no longer able to make their decisions from
Modern times only to think and act strategically
These are all
Through traditional policies or relying on a simple approach to events and situations facing them, as they should
Have a vision to explore future events when setting goals and setting policies
And formulate strategies.
In years
And widespread

Strategic planning is one of the most important management concepts that have received attention
The last, and original of strategic planning is that it is prepared to face the changes that may occur
In the future
It is a group activity in order to achieve carefully defined goals, and it includes creating favorable conditions
To accommodate change and manage it in favor of those goals, leading to positive outcomes

The high level of risk involved in making decisions and the magnitude of the cost of wrong decisions increased in severity
Competition and the tremendous technological development towards the growth of trend among institutions (public and private) in all
Its types, fields and size in order to adopt a thinking approach in strategic planning to develop its capabilities
And maintain its competitive edge under changing and confusing environmental conditions.
Based on the above;
The importance of strategic planning for any organization is manifested in being a tool in hand

Kindly
The higher management of the organization enables it to face the changes and developments that occur in its environment, and has an impact on
Its ability to achieve its goals, in addition to being the basic line that the administration pursues in its dealings with
The distant future, and take it as a basis for making decisions related to the performance of the facility or with a pivotal impact
On the continuation, success and effectiveness of the organization.

Dr sawssen Mabrouk